KNOTs Research

Why choose KNOTs Research?

The True Picture - Crystal Clear

KNOTs Research believes in clear, coherent thinking and interpretation. That is why our clients appreciate the fine details that divide consumers, yet at the same time KNOTs Research provides them with strategic details to explore what can attract and connect consumers worldwide.

KNOTs Research has built a reputation for delivering diagnostic and investigative reports and presentations. Comprehensive, graphically engaging and super easy to read they are 100% crystal clear, practical and strategically actionable.

KNOTs Research Approach - Explore subconscious and intuitive feedback from consumers.

Often people claim they believe in A and not in B, they would prefer X and not Y and they would buy C and not D. But sometimes, reality proves the final choice or purchase was different...

Using a portfolio of research techniques which are custom designed for each research project, our aim is to bridge the gap between what people say and what people do, so that you as the client would know what people really choose and buy.

KNOTs Research mission is to uncover not only rational and ‘politically correct’ choices but primarily subconscious and intuitive responses which ultimately lead to the final consumer choice, so that you can make the best decisions for developing, growing and managing your brands.

From A to Z - Full Control

In order to deliver the client with a fully coherent and consistent project outcome, we believe in an integrative solution and that is why we entirely conduct both the operational part as well as the analytical part ourselves, therefore maintaining complete quality control.

We have Market Researchers gathering intelligence, information and data on how consumers feel and respond to brands, new products and ideas.

We have consultants generating compelling, actionable insights and ideas.

Furthermore we also have branding specialists applying insights to the brand development and marketing and communications planning process.

Fresh, Creative, Personalised and Specialised in International studies, offering Global Access to Consumers

KNOTs Research is a fresh and creative agency which is different from the cloud of ‘Mega Agencies’. We believe in a clean slate - every single Market Research project gets an ‘all new approach’ – we think every project is one of a kind that deserves a tailored approach.

But our boutique approach does not mean a limited offering. KNOTs Research offers a "Global Department Store" access to respondents worldwide, and is specialised in conducting multi country studies worldwide. Our multi lingual and multi cultural team analyses, compares and explains the results to provide an in depth understanding of the minds of consumers worldwide. Every member of our multinational team brings unique insights and understanding from their own cultural background and experience. This means we can offer unique access to the minds of global consumers, coupled with strategic knowledge of their local markets.

Strictly controlled research, with real consumers whose identities are checked regularly

Perfecting online methodology has been KNOTs Research mission since it was established – applying diverse quality control methods to establish Online Research to meet the same quality standards as Offline Research.

Added value as standard

As part of our value-added approach, KNOTs Research analysts work closely with you to bring context to the information from respondents. We provide detailed reports and overviews, on a regional, country or global level, as well as recommendations where applicable. These will give you better insight into the effectiveness of your own product, design, distribution or pricing, helping you to develop informed strategies to increase your profitability.