The Proof
Case studies
Some examples of KNOTs' market research can be found below.
Do national football team jerseys have real appeal worldwide?
Open up new markets and discover sales potential
In order to capture a “global view” of the market, the research was conducted in 7 of the most football enthusiastic countries worldwide (outside Europe). The market potential for replica football shirts and football related merchandising was proven to be significant, with young Football players and Latin Americans as the biggest purchasers.
For further information please contact Dam at +31 (0)23 554 3532
Customer recruitment and retention in the UK Package TV – Internet - Phone Market
Social Media Analysis to prevent churn and attract new customers
KNOTs Research used “Consumer Buzz Methodology” in order to capture unbiased consumer insights within extensive online discussions (blogs, forums, review comparison websites, etc). KNOTs Research successfully identified specific reasons for churn, uncovered the factors to retain customers and to attract churned customers back.
For further information please contact Dam at +31 (0)23 554 3532
Consumers design next generation Flat TV
Recreate a shopping experience to explore buying behaviour of women who are key decision makers in purchasing TV
KNOTs Research created a ‘Shopping Environment’ in the online survey in which women participated in a visual online choice-based conjoint (CBC) exercise. Interestingly - top preferences of colour & design variations were completely unexpected and the client decided to create a new range of TV frame surfaces and colours, making the brand a leading Flat TV choice among women.
For further information please contact Nimrod at +31 (0)23 554 3540
Can you cluster Europeans based on their food shopping, eating, cooking and seasoning habits?
KNOTs Research identified seven distinctive pan European consumer targets and marketing approaches towards food seasoning
7 distinct food attitude clusters as well as 6 lifestyle clusters were identified, which were used to explain differences in awareness, popularity and consumption of soy sauce and other seasonings in both Western and Eastern European markets. The study was conducted in 8 European countries including United Kingdom, Germany, France, Italy, Russia, The Netherlands, Switzerland and Poland with a total of nearly 4500 respondents.
For further information please contact Nimrod at +31 (0)23 554 3540
Identifying printing trends boosted printer toner and paper sales for leading Consumer Electronics Brand
Periodical tracking of heavy users printing behaviour and preferences
Findings of unique laser printing habits were used to develop a module to precisely forecast sales of paper and toner on a monthly basis for the different groups of users, and to significantly improve the quality of both the paper and toner. As a consequence, sales of toner and paper increased almost twofold.
For further information please contact Vasilis at +31 (0)20 222 4080
"Visit the doctor less – learn to check yourself"
How KNOTs Research increased sales of personal medical equipment significantly Across Europe and USA
All three different groups of respondents - product sellers, buyers and people intending to buy the products were invited for the research. As a result, KNOTs Research managed to identify actionable marketing strategies to increase sales of our client’s core products (personal medical equipment) in several target markets.
For further information please contact Nimrod at +31 (0)23 554 3540
"Behind the screens" research amongst Erectile Dysfunction (ED) sufferers
Overcoming privacy issues and identifying usage, attitudes and product strength of male potency pill
KNOTs Research successfully overcame privacy issues and 500 online interviews were completed by male respondents in each of the 24 countries worldwide (screened among 18,000 males per country). Client’s and competitors' pill strength were monitored globally and in great detail leading to new insights and further improvement of the medication, especially making it safer for men with underlying health problems.
For further information please contact Vasilis at +31 (0)20 222 4080