How to find out what influences consumers?
Often, impulse decision making can be based less on logic than peoples’ gut instincts and subconscious decisions. While we think logic prevails in our decision-making processes, the opposite is true. Our decisions are often made quickly and based on emotional responses. How do we detect these decisions? KNOTs Research has created "FLOG" an online consumer "real life" visual stimulation tool. Accompanied with graphics and question reply screens, the tool enables you to gauge and observe consumer experiences, choices, attitudes and decision making processes. The programme tracks and taps into the consumer's subconscious and their emotional involvement during the decision making, providing the types of intelligence that would normally would be difficult to obtain using only conventional questionnaires alone.
Download the KNOTs Research FLOG document (PDF 2 Mb)
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