KNOTs Research Approach
Carefully screened respondents ensuring relevant, accurate results
The KNOTs Research database has more than 50 personal attributes on millions of households who have provided a permission to be interviewed.
This enables us to generate a correct profile of qualified respondents, which is used to provide highly reliable statistical reports for our clients. Details are updated regularly and any respondent whose details remain unchanged for 24 months is automatically removed from our access database.
In case of data collection for a very hard-to-reach profile:
- Use of specific media to target online communities to reach special targets
- Telephone recruitment: for specific socio-cultural groups
- Banners: placement of banners on relevant, subject related websites and on newsletters of specific subject related groups to complete missing target groups
- In some cases, KNOTs Research completes projects jointly with its exclusive quality partners which possess access to samples with the specific profiles
KNOTs Research currently uses a triple opt-in process:
- Respondents are asked to sign up, provide basic personal information and define a personal login name and password.
- Before they can continue they are asked to confirm by checking a box that they wish to participate in online research and that they have read the terms and conditions of KNOTs Club membership. They can also read KNOTs Research' privacy policy. Then they are asked to complete a survey from which KNOTs Research is able to profile them along 50+ attributes.
- After finishing the survey the newly qualified respondent is sent a verification email with a link that they have to click in order to complete the signing up process.
All respondents are assured of the confidentiality of their data, and rewarded with gift certificates for the world's largest department stores. In order to guarantee the physical existence of consumers, certificates are sent by post to their home address.
Recruiting sources:
- Media partners Yahoo, Google
- Keywords on major Search engines (Google, Yahoo, etc.)
- Respondent referral actions
- Opt-in Email Invitations
- Theme Portals